Google Ads and Meta Ads for online stores ready to grow profitably
What I can help you with
“Your growth has stalled”
When sales no longer grow in step with ad spend and your channels, products and creative need clearer priorities.
“You want to expand into more markets”
You need a market strategy that reflects local searches, buying behaviour and messaging – not a copy of your home market setup.
“You cannot trust the numbers”
You want to see which products and campaigns actually create contribution margin – not only the ROAS reported by the platforms.
“Your ad programme lacks momentum”
Strategy, campaigns and new ads are not being followed through consistently.
Results from MY clients
Three online stores. Three different challenges. See what happened when Google Ads, Meta Ads and profit data worked together.
SigensgaardDocumented result
+1,151%
net profit Q1 YOY
Challenge
Growth had stalled and increasing the budget felt like burning money. The bottom line was under pressure.
Approach
Trained the in-house team to produce content for the entire buying journey. Set up Reaktion and trained the team in using it. New campaign structure in Meta and Google with a focus on efficiency and winning new customers.
Result
In Q1 2026, revenue grew by 79% and net profit by 1,151% compared to Q1 2025. Ad spend stayed almost unchanged.
SpirpapirDocumented result
+718%
sales YOY
Challenge
Wanted to kickstart online sales and become less dependent on retailers.
Approach
Optimised the shop, set up server-side tracking and ProfitMetrics, and continuously developed campaigns and ads. On top of that, budget management based on real financial data.
Result
In 2025, sales have grown by +718% compared to 2024. In early 2026, Spirpapir landed an investment on Denmark's Dragons' Den.
Toys'N'LootDocumented result
+43%
sales YOY
Challenge
A well-run physical store and an established webshop, but stalled growth online.
Approach
Set up ProfitMetrics and server-side tracking. Optimised the Google Ads campaign structure so spend is used most profitably. Set up Meta Ads to increase awareness. Ongoing optimisation and budget management.
Result
The collaboration started in late 2023. By 2025, sales had grown by +43% compared to 2024.
5.0 stars. 17 reviews.
Read what my clients say about working with me, or see every review on Google.
"We are a company with nine years behind us, and Ritter Media is our fourth supplier of ad and design management on Meta and Google Ads. We are extremely satisfied: a rare shared interest in growing our business, an innovative approach, deep technical knowledge and patience when things need explaining. We recommend Ritter Media unreservedly."
an extremely professional agency
Jens Christian Krøgholt
ninaroendejewelry.dk
"Super fast and very competent help, even for complete beginners! In the first 3 months we got 400+ orders on a niche product!"
400+ orders in 3 months
Jens Felber
metalhaven.dk
"At Ritter Media I have one point of contact – great at explaining, fast at executing. Already after one month we achieved really great results."
great results after just one month
Seherzada Dedic
spirpapir.dk
Google Ads and Meta Ads from one
I bring strategy, campaign management, profit data and new ads together, so decisions are carried all the way into your ad accounts.
Profit before platform metrics
I optimise for contribution margin and commercial reality – not only the ROAS reported by ad platforms.
Google and Meta in one plan
I evaluate both channels together, so budgets, products and messages are not optimised in separate silos.
New ads and continuous testing
Creative development is a consistent part of the work, so new messages are tested systematically and turned into evidence.
- 7+ years of marketing experience
- Experience with the Nordics and DACH
- Certified by ProfitMetrics, Meta and Google
What I deliver
One point of accountability for your paid channels – from strategy and ads to profit data and scaling.
Core services
Paid Ads strategy and channel mix
I set the plan for where the budget should work – which channels, products and markets hold the biggest potential right now.
Google Ads and Meta Ads
Day-to-day management of both platforms: campaign structure, bidding, audiences and budgets run as one joined-up effort.
Creative direction and ad production
New ads and messages are developed and tested continuously, so campaigns never fatigue on the same material.
Tracking & profit optimisation
I use server-side tracking and profit measurement, so decisions rest on real earnings rather than platform ROAS.
Included in the partnership
- Research and audience insight
- Product segmentation
- CSS & feed optimisation
- Budget management and scaling
- Reporting and ongoing sparring
- Expansion into international markets
- Systematic testing
The first 90 days
Priorities are tailored to your store, but the first three months typically follow this direction.
Month 1
Foundation and clarity
Onboarding, research, strategy, tracking, ProfitMetrics, feeds, and a plan for the first priority initiatives.
Month 2
Execution and learning
New campaigns and ads, optimisation, budget management, reporting and ongoing strategic support.
Month 3
Scaling what works
More tests and new ads, continued optimisation and scaling based on profit and proven results.
Month 1
Foundation and clarity
Onboarding, research, strategy, tracking, ProfitMetrics, feeds, and a plan for the first priority initiatives.
Month 2
Execution and learning
New campaigns and ads, optimisation, budget management, reporting and ongoing strategic support.
Month 3
Scaling what works
More tests and new ads, continued optimisation and scaling based on profit and proven results.
A close partnership around your Paid Ads
I work with around 10 online stores at a time. That leaves room to understand the business, follow the numbers closely and act quickly.
The partnership is typically relevant when…
- Your store has established sales and a clear ambition to grow
- You're willing to share margins, product data and stock levels
- You want to develop and test new ads continuously
- You want a specialist who can think and execute
The partnership is not relevant when…
- You run your online store as a hobby
- You primarily need lead generation
- You're looking for a full-service agency
- You're only looking for someone to set up ads
Let's talk about your Paid Ads
Tell me briefly about your store and your goals. I will respond within 24 hours on weekdays so we can decide whether a conversation makes sense.